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Communication - your practice's most valuable tool
"Highly successful practices have developed an excellent ability to communicate with patients. However, good communication must be exhibited by the team, not just the doctor..." tips for your entire team from Roger Levin, founder of
The Levin Group.
WHITEN UP! Reclaim your share of the OTC tooth whitening market
An interview with Rachel Wall, RDH, founder of
Inspired Hygiene.
Heraeus Kulzer Takes Action to Protect Dentists & Patients from Expired & Counterfeit Products
Hardly a new issue, the grey market is a term that describes the distribution of a product through channels that, although legal, are not authorized or intended by the product’s original manufacturer . . .
What can you learn from Zappos?
Zappos. Everyone has seen the box. Everyone knows the name. It is an extraordinary business story. In less than 10 years, the online footwear retailer has gone from almost zero to $1 billion in gross sales while building a reputation for extraordinary customer service . . .
"For Good Oral Health, Please Press 1 or Click Here"
Seventy-five percent of practices are now using voicemail, email or text messaging to remind patients of their appointments . . .
What's UR txt msg Str@tegy?"
Increasingly, text messaging is emerging as a powerful new marketing tool. And with good reason…sending a text message is quickly becoming the preferred method of communicating for millions of people . . .
"Fear Not! 4 fears that drive incomplete treatment planning," by Dr.Bruce Baird
Why do dentists fail to diagnose and treatment plan based on their patients’ needs? I believe it’s due to a potent and primarily unconscious set of fears that are dancing around the dentists’ craniums. Here are four fears I’ve identified and how I’ve overcome them . . .
"Gaining MOMentum in your practice: How to get choosy moms to chose You!" by Vickie McManus, COO of Productive Dentist Academy
When it comes to their family’s dental health care, it’s a known fact that Mom is the CPO or Chief Purchasing Officer. She chooses the dentist, schedules appointments, and approves (or vetoes) treatment . . .